HP SRL

At HP Firenze, we place paramount importance on quality, innovation, and effectiveness, which drives us to create exclusive products that set us apart from the generic offerings found on the internet or in regular trade shops. Explore our diverse array of products, covering everything from hair washing to styling, and a wide selection of oxidizing hair colors, including the revolutionary Time Line with its unique market features, tone-on-tone colors, as well as a range of decoloring and bleaching systems. Notably, our Geovita line stands out with its natural treatments, expertly crafted with essential oils to combat scalp-related issues like dandruff and seborrhea, ensuring your hair stays healthy and vibrant. As advocates of continuous growth and improvement, we take pride in our own academy, offering pre-programmed and personalized courses aimed at elevating the competence and professional skills of hairstylists.

LINE WITH ESSENTIAL OILS FORMULATED WITH THE RESPECT FOR NATURE. SHAMPOO CONTAINS EXCLUSIVELY SURFACTANTS OF VEGETABLE ORIGIN. THE HYGIENIC COSMETIC ACTION OF ESSENTIAL OILS IN THE PRODUCT KEEPS THE SCALP HEALTHY AND SUPPLE LEAVING HAIR EASY TO COMB, SHINY, FULL OF BODY AND STRONGER COMPARED TO BEFORE. LOTION AND ESSENCE DON’T CONTAIN ALCOHOL, AND WHATEVER THEIR USE, THEY DON’T BURN OR IRRITATE THE SKIN AND GIVE A REFRESHING EFFECT

A SMOOTHING TREATMENT THAT CAN BE USED ON ALL HAIR TYPES, INCLUDING COLOURED AND BLEACHED HAIR, ALLOWING TO ACHIEVE EXCELLENT RESULTS, REDUCE VOLUME AND MAKE THE HAIR LOOK GLOSSY AND HYDRATED. IT DOESN’T CONTAINS FORMALDEHYDE