SWIFTERM PREDICTIVE PRODUCT SELECTION

Ecommerce has grown tremendously over the last decade producing $900 billion in sales for 2022 in the US market alone. It is projected to reach $1.7 trillion by 2027 in the US, with global retail ecommerce sales reaching $8.1 trillion by 2026. As sales grow, so does the number of online stores, with estimated 24 million ecommerce sites worldwide in 2022 catering to 2 billion digital buyers.

Predictive analytics is the use of big data, statistics, and modelling techniques to make predictions about future consumer purchases. It looks at live as well as historical data and identifies patterns in this data to determine the likelihood of that same pattern happening again in the future. Specifically it refers to this data application being on a solus consumer basis. Predictive analytics is a proactive, rather than a reactive, approach.

Consider all the time, intelligence and effort that has gone into devising an AI driven email personalization solution, that delivers the greatest possible return for your marketing investment. Would you then, randomly build in means to negate all that hardwork and potential? Why would you? And yet, there are solutions out there devised to beguile the unwary ecommerce retail owner, that obliterates the true potential ROI. This article considered those culprits and interlopers.

Why do independent grocers need ecommerce more than ever?There are a few things in life that are reasonable to call constant. First, people are creatures of habit, and second, they are not necessarily inherently lazy, ands certainly intrinsic to why as a species we have survived this long, is our perpetual strive to look for the easiest option. You should always remember that the percentage of your target audience used to technology continues to grow, and your traditional audience leaves.

Personalisation is the most advanced form of micro-marketing, as it chases the ultimate goal, maximising the return from each consumer. If you do search the term micro-marketing, it comes back with either “collect specific information from segmented groups to use for marketing campaign” or “it is target marketing to a chosen segment”. This definition has been around for many years, long before the internet was invented. But in summary it was the best available means in it’s day, to refine targeting to the smallest audience you could.

Younger generations are key to online wine success. Ahead of Wine Paris and Vinexpo Paris in February 2023, organisers have partnered with Wine Intelligence to delve into the drinking habits of UK wine consumers. Wine Intelligence, a division of the IWSR group, surveyed over 1000 UK wine drinkers to offer a comprehensive overview of the market, both on trade and off trade.

Multi-touch attribution is a broad discipline that includes multiple methods and models. Knowing which model is right for your business needs depends on what you want to do with the output. This article explains the fundamentals of multi-touch attribution, highlights the differences in available methods and models, and helps you choose the right model for your business. ​

DTC petfood market worth $8.16 billion by 2028. According to a new market research report titled “Direct to Consumer Pet Food Market by Type (Meal [Standard, Customized], Treats, Supplements), Pet Type (Dogs, Cats), Health Condition (Nutrition), Distribution Channel (Online, Offline), and Geography — Global Forecasts to 2028”, published by Meticulous Research®, the DTC pet food market is expected to grow at a CAGR of 25.2% from 2021–2028 to reach $8.16 billion by 2028.

The wine world in the year to come. The wine industry is emerging from yet another chaotic year of conducting business in the middle of a global pandemic. Between catastrophic weather events (including California wildfires, devastating April frosts in France and Italy, and flooding in western Germany) and global supply chain disruptions, plus the growing threat of price inflation, instability has often felt like the only constant.

Despite the obvious benefits that e-commerce may bring, there is still a sector-wide fear of the shift to online sales. With the launch of so many luxury retailers and the increasing need to stand out, luxury brands must identify new ways to engage with affluent consumers digitally and maintain their brand value.